Marketing Brands to Children - Ethically

Focusing on the ethical development and communication of brands for children, this book presents strategies that prioritize responsible marketing practices. It addresses concerns over targeting young consumers with limited purchasing power while emphasizing the importance of building trust and loyalty with both children and their guardians. The author, a seasoned marketing professional, offers insights into engaging with this imaginative audience, ensuring that brand strategies are both effective and morally sound. Readers will learn how to foster long-term relationships with young consumers.