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The Emotional Shopper
Assessing the Effectiveness of Retail Therapy
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Exploring the effectiveness of retail therapy, this book reviews existing literature on shopping behavior and emotions through a comprehensive tripartite approach. It evaluates retail therapy from motivational, behavioral, and emotional perspectives, highlighting shopping as a hedonic experience that evokes various emotions. The author investigates the presence or absence of specific emotions during shopping, providing insights into how these feelings influence consumer behavior.
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The Emotional Shopper, Leonard Lee
- Language
- Released
- 2015
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- Title
- The Emotional Shopper
- Subtitle
- Assessing the Effectiveness of Retail Therapy
- Language
- English
- Authors
- Leonard Lee
- Publisher
- Now Publishers Inc
- Released
- 2015
- Format
- Paperback
- Pages
- 94
- ISBN13
- 9781601989147
- Category
- Business and Economics
- Description
- Exploring the effectiveness of retail therapy, this book reviews existing literature on shopping behavior and emotions through a comprehensive tripartite approach. It evaluates retail therapy from motivational, behavioral, and emotional perspectives, highlighting shopping as a hedonic experience that evokes various emotions. The author investigates the presence or absence of specific emotions during shopping, providing insights into how these feelings influence consumer behavior.