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More about the book
The book delves into the evolution of marketing targeted at men, examining how branding and marketing strategies have adapted to appeal to the male consumer across various sectors, including technology and fashion. It highlights the unique characteristics of the male market and the innovative approaches used by brands to engage this demographic effectively.
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Branded Male, Mark Tungate
- Language
- Released
- 2008
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- Title
- Branded Male
- Subtitle
- Marketing to Men
- Language
- English
- Authors
- Mark Tungate
- Publisher
- Kogan Page
- Publisher
- 2008
- Format
- Hardcover
- Pages
- 242
- ISBN13
- 9780749450113
- Category
- Old adverts, Business and Economics
- Description
- The book delves into the evolution of marketing targeted at men, examining how branding and marketing strategies have adapted to appeal to the male consumer across various sectors, including technology and fashion. It highlights the unique characteristics of the male market and the innovative approaches used by brands to engage this demographic effectively.