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Focusing on the intersection of marketing and organizational theory, this book explores how understanding organizational structures can enhance marketing effectiveness. It examines recent developments in organizational studies and proposes strategies for adapting organizations to meet marketing challenges. By addressing key concerns related to marketing success, the book aims to provide valuable insights for professionals seeking to optimize their marketing efforts within their organizations.
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Organization and Marketing (RLE Marketing), Peter Spillard
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- Released
- 2015
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- (Paperback)
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