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Engaging with the evolution of media and cultural studies, this text explores the shift from traditional media paradigms to a dynamic consumer culture. It critically examines how contemporary media shapes and is shaped by active audiences, offering insights into the implications of these changes for understanding cultural interactions. The work challenges readers to reconsider established notions of media influence and consumer behavior in today's rapidly evolving landscape.
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After the Media, Peter Bennett, Alex Kendall, Julian McDougall
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- After the Media
- Subtitle
- Culture and Identity in the 21st Century
- Language
- English
- Authors
- Peter Bennett, Alex Kendall, Julian McDougall
- Publisher
- Routledge
- Released
- 2011
- Format
- Hardcover
- Pages
- 272
- ISBN13
- 9780415586825
- Category
- History
- Description
- Engaging with the evolution of media and cultural studies, this text explores the shift from traditional media paradigms to a dynamic consumer culture. It critically examines how contemporary media shapes and is shaped by active audiences, offering insights into the implications of these changes for understanding cultural interactions. The work challenges readers to reconsider established notions of media influence and consumer behavior in today's rapidly evolving landscape.