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Motivational Design for Learning and Performance

The ARCS Model Approach

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  • 380 pages
  • 14 hours of reading

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Focusing on motivation and motivational design, this volume offers a systematic, step-by-step guide for applying these concepts in the design process. It utilizes the ARCS model, which is grounded in solid theoretical foundations, to enhance understanding and implementation of effective motivational strategies.

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Motivational Design for Learning and Performance, John M. Keller

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Released
2010
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