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Motivational Design for Learning and Performance

The ARCS Model Approach

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Pages
380 pages
Reading time
14 hours

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Focusing on motivation and motivational design, this volume offers a systematic, step-by-step guide for applying these concepts in the design process. It utilizes the ARCS model, which is grounded in solid theoretical foundations, to enhance understanding and implementation of effective motivational strategies.

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Motivational Design for Learning and Performance, John M. Keller

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Released
2010
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