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- Pages
- 204 pages
- Reading time
- 8 hours
More about the book
The exploration of halal consumption reveals its transformation into a significant aspect of a globalized market, moving beyond its traditional roots. Johan Fischer examines how middle-class Malays in the diaspora engage with modern interpretations of halal practices, highlighting the cultural and economic dimensions of this phenomenon. The book delves into the complexities of halal as both a religious and commercial identity in contemporary society.
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The Halal Frontier, J. Fischer, Johan Fischer
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Halal Frontier
- Subtitle
- Muslim Consumers in a Globalized Market
- Language
- English
- Authors
- J. Fischer, Johan Fischer
- Publisher
- Palgrave Macmillan US
- Released
- 2011
- Format
- Paperback
- Pages
- 204
- ISBN13
- 9780230114180
- Description
- The exploration of halal consumption reveals its transformation into a significant aspect of a globalized market, moving beyond its traditional roots. Johan Fischer examines how middle-class Malays in the diaspora engage with modern interpretations of halal practices, highlighting the cultural and economic dimensions of this phenomenon. The book delves into the complexities of halal as both a religious and commercial identity in contemporary society.