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The book explores the critical role of trust in business success, emphasizing how the corruption of truth and loss of transparency can undermine brands. It delves into the consequences of this decline in trust and offers insights into rebuilding it within organizations. By addressing the challenges posed by dishonesty, the author provides actionable strategies for leaders and companies to restore credibility and foster sustainable success.
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Lie-Ability, Alan Watkins, Simon Jones
- Language
- Released
- 2022
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- Title
- Lie-Ability
- Subtitle
- How Leaders Build and Break Trust
- Language
- English
- Authors
- Alan Watkins, Simon Jones
- Publisher
- Routledge
- Publisher
- 2022
- Format
- Hardcover
- Pages
- 206
- ISBN13
- 9781032303826
- Category
- Business and Economics, Marketing and PR
- Description
- The book explores the critical role of trust in business success, emphasizing how the corruption of truth and loss of transparency can undermine brands. It delves into the consequences of this decline in trust and offers insights into rebuilding it within organizations. By addressing the challenges posed by dishonesty, the author provides actionable strategies for leaders and companies to restore credibility and foster sustainable success.