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Exploring the concept of attention as a valuable resource in the modern business landscape, this summary delves into how companies can effectively capture and maintain consumer attention in a world overflowing with information. It highlights strategies for navigating the challenges of the attention economy, emphasizing the importance of engaging content and customer relationships. The authors provide insights into how businesses can thrive by understanding and leveraging the dynamics of attention in their marketing and operational practices.
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Summary: The Attention Economy, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: The Attention Economy
- Subtitle
- Review and Analysis of Davenport and Beck's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511041994
- Category
- Business and Economics
- Description
- Exploring the concept of attention as a valuable resource in the modern business landscape, this summary delves into how companies can effectively capture and maintain consumer attention in a world overflowing with information. It highlights strategies for navigating the challenges of the attention economy, emphasizing the importance of engaging content and customer relationships. The authors provide insights into how businesses can thrive by understanding and leveraging the dynamics of attention in their marketing and operational practices.