The Right Chemistry: 108 Enlightening, Nutritious, Health-Conscious and Occasionally Bizarre Inquiries Into the Science of Daily Life

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As director of McGill University's Office of Science and Society, Dr. Joe aims to highlight the beauty and benefits of scientific knowledge, particularly in chemistry. He seeks to change the negative perceptions surrounding the field, emphasizing that chemistry extends beyond toxins and pollution. Through his work, he advocates for a deeper appreciation of chemistry as a source of wonder and enlightenment, challenging misconceptions and encouraging a more positive view of its impact on well-being.