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Focusing on the strategies of successful companies, this summary explores how they leverage incremental innovations to outperform competitors in emerging markets. Markides and Geroski argue that instead of pursuing radical innovation, smart firms adopt a "fast second" approach, allowing them to quickly adapt and capture market share. The book emphasizes the importance of understanding market dynamics and consumer needs, providing insights into how companies can effectively position themselves for sustained growth and dominance.
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Summary: Fast Second, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Fast Second
- Subtitle
- Review and Analysis of Markrides and Geroski's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511044162
- Category
- Business and Economics
- Description
- Focusing on the strategies of successful companies, this summary explores how they leverage incremental innovations to outperform competitors in emerging markets. Markides and Geroski argue that instead of pursuing radical innovation, smart firms adopt a "fast second" approach, allowing them to quickly adapt and capture market share. The book emphasizes the importance of understanding market dynamics and consumer needs, providing insights into how companies can effectively position themselves for sustained growth and dominance.