The Connection of Culture and Face and the Role of Intercultural Competence

The study explores the impact of globalization on intercultural interactions, emphasizing the importance of understanding diverse concepts of "face," which encompass individual values, beliefs, and behaviors. By analyzing how these concepts differ among cultures, the research aims to shed light on the roots of intercultural misunderstandings. This examination is crucial for fostering better communication and relationships in an increasingly interconnected world, highlighting the need for cultural awareness in navigating social interactions.