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More about the book
Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.
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Marketing Research, Alan Wilson
- Language
- Released
- 2018
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- Title
- Marketing Research
- Subtitle
- Delivering Customer Insight
- Language
- English
- Authors
- Alan Wilson
- Publisher
- Bloomsbury Publishing PLC
- Publisher
- 2018
- Format
- Paperback
- Pages
- 408
- ISBN13
- 9781352001112
- Category
- Business and Economics
- Description
- Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.