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Marketing Research: Tools and Techniques
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Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.
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Marketing Research: Tools and Techniques, Nigel Bradley
- Language
- Released
- 2013
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- Title
- Marketing Research: Tools and Techniques
- Language
- English
- Authors
- Nigel Bradley
- Publisher
- Oxford University Press
- Released
- 2013
- Format
- Paperback
- Pages
- 552
- ISBN13
- 9780199655090
- Category
- Business and Economics
- Description
- Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.