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Marketing Research: Tools and Techniques
Authors
552 pages
More about the book
Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.
Book variant
2013, paperback
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