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The book delves into the evolution of place marketing and promotion over the past 150 years, highlighting case studies from North America, Britain, and continental Europe. It meticulously examines the processes and promotional imagery used in this field, providing rich illustrations that enhance the exploration of how places are marketed and perceived.
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Selling Places, Stephen Ward
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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