Marketing Channel Management

More about the book

Focused on enhancing classroom instruction, this manual complements the main text by providing a variety of class-tested questions and exercises aimed at deepening students' understanding of marketing channels. It is designed to be user-friendly and student-oriented, offering resources such as exam and quiz questions, term paper topic ideas, and suggested transparencies for effective teaching. This comprehensive guide helps instructors seamlessly integrate the core material into their courses, ensuring an engaging learning experience.