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Focusing on sustainability, this study examines consumer attitudes and behaviors towards eco-friendly products in the bathroom industry. It contrasts these perceptions with the marketing and development of green consumables, questioning the practical attainability of sustainable development. Despite this skepticism, the study emphasizes the significant potential for advancements in sustainability within the industry, highlighting the importance of ongoing efforts in this area.
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Sustainable Product Development or Marketing Hype?, Tom Page, Gisli Thorsteinsson
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- Released
- 2010
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- (Paperback)
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