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REPUTATION ECONOMICS
Authors
258 pages
More about the book
In a world where a new currency based on reputation emerges, companies leverage social media activity to assess individuals' online influence. This dynamic pricing model tailors goods to consumers based on their digital presence and reputation, highlighting the profound impact of social interactions on economic transactions. The concept of Reputation Economics reshapes consumer behavior and market strategies, emphasizing the importance of online identity in contemporary commerce.
Book variant
2013, hardcover with dust jacket
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