Sales and Operations Planning. Scientific and Consultancy Maturity Models Indicating the Degree of Implementation

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The paper explores how economic trends like globalization, market uncertainty, and rising customer demands compel companies to enhance their responsiveness to improve competitiveness. It emphasizes the need for greater cross-functional alignment and collaboration both internally among departments and externally with suppliers and customers. By addressing these challenges, businesses can better navigate complexities and adapt to shorter product life cycles, ultimately fostering a more competitive edge in the market.