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Focusing on international and cross-cultural research in business and management, this book offers a clear introduction to essential principles and practices. It is designed for students and individuals seeking to understand the complexities of conducting research in diverse cultural contexts, making it a valuable resource for those looking to enhance their knowledge in this field.
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International and Cross-Cultural Management Research, Jean-Claude Usunier
- Language
- Released
- 1998
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- (Paperback)
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