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Adjectives of evaluation in English ad texts

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The paper explores the dynamic relationship between societal changes and advertising, emphasizing how these shifts influence all aspects of human activity, particularly in entrepreneurial contexts. It highlights the significance of linguistic design in ad texts as a crucial factor in the effectiveness of advertising campaigns, demonstrating that as society evolves, so too must the strategies employed in advertising to engage consumers effectively.

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ISBN
9783346140623
Publisher
GRIN Verlag

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Book variant

2020, paperback

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