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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
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The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.
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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You, Daniel Quinn Mills
- Language
- Released
- 1996
- Binding
- (Hardcover)
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- Title
- Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
- Language
- English
- Authors
- Daniel Quinn Mills
- Publisher
- Harvard Business Review Press
- Released
- 1996
- Format
- Hardcover
- Pages
- 210
- ISBN13
- 9780875846545
- Series
- Rating
- 2.65 out of 5
- Description
- The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.