Smartbook Access Card for Introduction to Mass Communication Update Edition

Focusing on the interplay between media and culture, this program equips students to become informed media consumers. It emphasizes the role of audiences in the mass communication process and highlights the importance of media literacy, especially in today's tumultuous climate. The eighth edition introduces Connect Mass Communication, featuring an interactive eBook and online activities that enhance learning. Additionally, a new collection of CNN videos offers insights into media's cultural and global impact, while LearnSmart provides personalized study plans to support student success.