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Parameters
- Pages
- 288 pages
- Reading time
- 11 hours
More about the book
The book explores the transformative impact of global popular culture and big business on Eastern societies, highlighting how football has evolved into a commercial powerhouse. It examines the sport's journey alongside these changes, emphasizing its significance as a cultural phenomenon and its role in shaping modern identities in the East. Through this lens, the narrative delves into the intersection of sports, commerce, and societal transformation.
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Football Goes East, Wolfram Manzenreiter, John Horne
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Football Goes East
- Subtitle
- Business, Culture and the People's Game in East Asia
- Language
- English
- Authors
- Wolfram Manzenreiter, John Horne
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2004
- Format
- Hardcover
- Pages
- 288
- ISBN13
- 9780415318976
- Description
- The book explores the transformative impact of global popular culture and big business on Eastern societies, highlighting how football has evolved into a commercial powerhouse. It examines the sport's journey alongside these changes, emphasizing its significance as a cultural phenomenon and its role in shaping modern identities in the East. Through this lens, the narrative delves into the intersection of sports, commerce, and societal transformation.