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Good for You, Great for Me (Intl Ed)

Finding the Trading Zone and Winning at Win-Win Negotiation

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256 pages

More about the book

In a competitive negotiation landscape, understanding advanced strategies is crucial for gaining an advantage. This book builds on the principles of "Getting to Yes" by offering innovative techniques and insights to help you outmaneuver opponents who are also familiar with classic negotiation tactics. It focuses on practical approaches that enhance your negotiating power, ensuring you can secure favorable outcomes even against well-prepared adversaries.

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ISBN
9781610395243
Publisher
PublicAffairs

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Book variant

2014, paperback

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