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Creativity and Strategic Innovation Management

Directions for Future Value in Changing Times

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  • 326 pages
  • 12 hours of reading

More about the book

Focusing on the integration of innovation management with change management and creativity, this revised second edition serves as a comprehensive guide for utilizing innovation as a critical survival tool in today's competitive landscape. It emphasizes the importance of strategic thinking in fostering creativity and driving successful change within organizations.

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Creativity and Strategic Innovation Management, Sandra M Dingli, Malcolm Goodman

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Released
2017
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(Paperback)
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