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Parameters
- Pages
- 270 pages
- Reading time
- 10 hours
More about the book
Focusing on the transformation of global media through digital technologies, this introductory textbook equips students with essential tools to navigate the 21st-century media landscape. It explores the convergent nature of modern media while enhancing readers' understanding of their roles within the industry.
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Understanding the Business of Global Media in the Digital Age, Dal Yong Jin, Micky Lee
- Language
- Released
- 2017
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- Title
- Understanding the Business of Global Media in the Digital Age
- Language
- English
- Authors
- Dal Yong Jin, Micky Lee
- Publisher
- Taylor & Francis Ltd (Sales)
- Publisher
- 2017
- Format
- Hardcover
- Pages
- 270
- ISBN13
- 9781138688964
- Description
- Focusing on the transformation of global media through digital technologies, this introductory textbook equips students with essential tools to navigate the 21st-century media landscape. It explores the convergent nature of modern media while enhancing readers' understanding of their roles within the industry.