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Sales Truth

Debunk the Myths. Apply Powerful Principles. Win More New Sales.

Authors

Mike Weinberg

Book rating

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Parameters

258 pages
10 hours of reading

Business & Trading
Business and Economics
Self-Help & Motivation

More about the book

The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.