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Sales Truth
Debunk the Myths. Apply Powerful Principles. Win More New Sales.
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The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.
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Sales Truth, Mike Weinberg
- Language
- Released
- 2019
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- Title
- Sales Truth
- Subtitle
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- Language
- English
- Authors
- Mike Weinberg
- Publisher
- HarperCollins Leadership
- Released
- 2019
- Format
- Paperback
- Pages
- 258
- ISBN13
- 9781400217465
- Category
- Business and Economics
- Description
- The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.