Selling the Dream

More about the book

Advertising, often dismissed as wasteful or manipulative, is redefined as an integral part of the consumer experience in John Hood's exploration. He argues that commercial communication aligns with democratic values like freedom of choice and competition. Tracing its evolution from Ancient Rome to the modern era, Hood addresses contentious topics such as marketing harmful products, targeting children, and the influence of new media. Through this lens, he presents a compelling case for advertising's vital role in business and culture.