CIM Coursebook Marketing Essentials

The coursebook is designed for CIM students, featuring a variety of learning objectives, activities, and summaries to enhance understanding of marketing theory. It is structured to align with the CIM syllabus, ensuring relevance and ease of use. Additionally, students gain access to MARKETINGONLINE, an online resource that provides further support and interactive learning opportunities, available at any time. This comprehensive approach aims to effectively prepare students for their CIM studies.