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Tesla Motors, Inc. stands out in the automotive industry due to its unique business model and strategic approaches that perplex competitors and marketing agencies alike. This research paper explores the intricacies of Tesla's offline and online marketing strategies, highlighting how the company has managed to polarize opinions and disrupt traditional market dynamics. The analysis provides insights into the effectiveness of Tesla's innovative tactics and their impact on the broader automotive landscape.
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Evaluation of the Marketing Strategy of Tesla Motors Inc, Dominic Birk
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- Released
- 2015
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- (Paperback)
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