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The book offers an in-depth examination of China Central Television (CCTV), the powerful media conglomerate and official voice of the Chinese Communist Party, which reaches over 1.2 billion viewers worldwide. It highlights the significant role of CCTV in shaping public perception and discourse, particularly in the context of its influence on audiences outside China, including the United States. With insightful analysis, the author sheds light on the complexities of Chinese media and its impact on global communication.
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Two Billion Eyes, Ying Zhu
- Language
- Released
- 2014
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- (Paperback)
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