Cardinal Newman for Today

More about the book

The book features a comprehensive marketing strategy that includes space advertisements in notable publications such as Commonweal and Living Church, along with a prominent listing in the ASpirit of Books catalog, which reaches an audience of 120,000. It also outlines an extensive review campaign and monthly direct mailings to a targeted house list, complemented by email marketing efforts aimed at selected consumer lists. This multifaceted approach is designed to maximize visibility and engagement with potential readers.