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The book explores the evolution of cultural concepts in the context of globalization, emphasizing that contemporary corporate media technologies challenge traditional notions rather than erasing them. It encourages a re-evaluation of how we perceive cultural differences and similarities, urging readers to reconsider their understanding of identity and cultural interactions in a globalized world.
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Communication and the Globalization of Culture, Shaheed Nick Mohammed
- Language
- Released
- 2012
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- (Paperback)
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