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Summary: The Power of Visual Storytelling

Review and Analysis of Walter and Gioglio's Book

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Focusing on the impact of visuals in marketing, this book emphasizes the importance of storytelling through images and videos in the digital age. It provides practical strategies for leveraging social media to enhance brand engagement and connection with audiences. By integrating compelling visuals into marketing efforts, businesses can effectively convey their messages and differentiate themselves in a crowded marketplace. The authors share insights and case studies that illustrate the transformative power of visual storytelling in building a brand's identity.

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ISBN
9782511045558

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Book variant

2016, paperback

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