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Crafting Business Models and Value Propositions with Serious Play
How to Utilize an 3D Approach for Building and Testing Better Businesses
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Focusing on the development of a unique LEGO SERIOUS PLAY® toolkit, this book aims to enhance the skills of experienced facilitators in guiding organizations through business model (re)definition. It emphasizes fostering creative confidence and a shared understanding of value propositions across various types of organizations. The author explores significant research gaps, posing a central question about improving shared understanding through a Serious Play approach, ultimately contributing to both applied science and practical facilitation methods.
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Crafting Business Models and Value Propositions with Serious Play, Reinhard Ematinger
- Language
- Released
- 2018
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- (Paperback)
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- Title
- Crafting Business Models and Value Propositions with Serious Play
- Subtitle
- How to Utilize an 3D Approach for Building and Testing Better Businesses
- Language
- English
- Authors
- Reinhard Ematinger
- Publisher
- Scholars' Press
- Released
- 2018
- Format
- Paperback
- Pages
- 304
- ISBN13
- 9783330653313
- Category
- Business and Economics
- Description
- Focusing on the development of a unique LEGO SERIOUS PLAY® toolkit, this book aims to enhance the skills of experienced facilitators in guiding organizations through business model (re)definition. It emphasizes fostering creative confidence and a shared understanding of value propositions across various types of organizations. The author explores significant research gaps, posing a central question about improving shared understanding through a Serious Play approach, ultimately contributing to both applied science and practical facilitation methods.