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Set against the backdrop of 1955 Paris, the narrative follows Bernard Cornfeld, who transforms his modest beginnings into a multi-billion-dollar enterprise by leveraging American expatriates and servicemen as sales agents and customers. With a catchy pitch, "Do you sincerely want to be rich?", Cornfeld's story illustrates a blend of ambition and clever marketing strategies. The book, crafted by an award-winning team from the London Sunday Times, offers a captivating exploration of American entrepreneurial spirit and the complexities of his business tactics.
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Do You Sincerely Want to Be Rich?, Charles Raw, Bruce Page, Godfrey Hodgson
- Language
- Released
- 2005
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- Title
- Do You Sincerely Want to Be Rich?
- Subtitle
- The Full Story of Bernard Cornfeld and I.O.S.
- Language
- English
- Authors
- Charles Raw, Bruce Page, Godfrey Hodgson
- Publisher
- Crown
- Publisher
- 2005
- Format
- Paperback
- Pages
- 594
- ISBN13
- 9780767920063
- Category
- Business and Economics, True crime
- Description
- Set against the backdrop of 1955 Paris, the narrative follows Bernard Cornfeld, who transforms his modest beginnings into a multi-billion-dollar enterprise by leveraging American expatriates and servicemen as sales agents and customers. With a catchy pitch, "Do you sincerely want to be rich?", Cornfeld's story illustrates a blend of ambition and clever marketing strategies. The book, crafted by an award-winning team from the London Sunday Times, offers a captivating exploration of American entrepreneurial spirit and the complexities of his business tactics.