Do You Sincerely Want to Be Rich?

More about the book

Set against the backdrop of 1955 Paris, the narrative follows Bernard Cornfeld, who transforms his modest beginnings into a multi-billion-dollar enterprise by leveraging American expatriates and servicemen as sales agents and customers. With a catchy pitch, "Do you sincerely want to be rich?", Cornfeld's story illustrates a blend of ambition and clever marketing strategies. The book, crafted by an award-winning team from the London Sunday Times, offers a captivating exploration of American entrepreneurial spirit and the complexities of his business tactics.