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Focusing on the art of selling to top decision makers, this book emphasizes the importance of aligning sales strategies with the overarching vision of management rather than merely pushing a product. It offers innovative techniques that go beyond traditional sales tactics, aiming to foster deeper connections and understanding with key stakeholders in order to drive successful outcomes.
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Visionary Selling, Barbara Geraghty
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- Released
- 2007
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- (Paperback)
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