The book is currently out of stock
More about the book
Focusing on the challenges of e-Marketing, this text explores various business types through topical case studies. It offers insights into effective marketing strategies, supported by accompanying web materials for a comprehensive understanding of current practices in the digital marketplace.
Book purchase
Marketing the e-Business, Charles Dennis, Lisa Harris
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing the e-Business
- Language
- English
- Authors
- Charles Dennis, Lisa Harris
- Publisher
- Routledge
- Released
- 2002
- Format
- Hardcover
- Pages
- 368
- ISBN13
- 9780415256001
- Category
- Business and Economics
- Description
- Focusing on the challenges of e-Marketing, this text explores various business types through topical case studies. It offers insights into effective marketing strategies, supported by accompanying web materials for a comprehensive understanding of current practices in the digital marketplace.