Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers Sensory Perception

Focusing on cultural differences, this seminar paper explores how culture-specific factors influence sensory marketing and consumer perception. It highlights the significance of traditions, values, and norms in shaping consumer behavior, emphasizing the need for sensory marketing managers to understand these cultural variances. The research is grounded in business economics, providing insights that can enhance marketing strategies by addressing the diverse sensory experiences of consumers across different cultures.