Branding Harvard

More about the book

The research paper explores the enduring appeal of nearly 4,000 colleges and universities in the United States, highlighting their ability to attract students consistently. It draws on insights from marketing expert Roger Dooley to analyze factors contributing to the sustained operational success of these institutions. The study, completed for a postgraduate course in Brand Image Design at Central Queensland University, demonstrates a high level of academic achievement with a grade of 1.15.