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Exploring the impact of professional sports on global culture, this book delves into how sports transcend borders, shaping identities and economies worldwide. It examines the interconnectedness of sports leagues, athletes, and fans, highlighting the role of media and technology in promoting a universal sports culture. Through various case studies, the author discusses the implications of commercialization and the challenges of maintaining local traditions in the face of globalization, offering insights into the future of sports in a rapidly changing world.
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Gaming the World, Andrei S. Markovits, Lars Rensmann
- Language
- Released
- 2013
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- (Paperback)
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