GLOBAL BUSINESS STRATEGY

More about the book

Focusing on the distinctiveness of Asian business within the global economy, the book contrasts Western business strategies with their applicability in Asia. It introduces core Western strategies while highlighting necessary adaptations and new models developed by the author. By incorporating practical case studies, it provides insights into real-world applications, allowing readers to compare Asian and Western approaches to global business strategy. This comprehensive exploration aims to deepen understanding and enhance the formulation of effective Asian business strategies.