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The research paper explores how BMW leverages information systems to create value and maintain a competitive edge in the automotive industry. It focuses on specific value chain activities influenced by these systems, emphasizing those that contribute significantly to the company's strategic advantage. With a well-researched bibliography, this analysis provides insights into the critical role of information technology in enhancing business performance for BMW.
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BMW Value Chain Analysis, Marion Maguire
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- Released
- 2013
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- (Paperback)
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