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The Official CIM Coursebook

Strategic Marketing Decisions 2008-2009

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252 pages

More about the book

Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.

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ISBN
9780750689724
Publisher
Routledge

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Book variant

2008, paperback

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