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The book provides an in-depth exploration of direct mail creative techniques, covering copy strategies, design elements, formats, and offers. It features a comprehensive overview of the subject, enhanced with illustrations, and highlights the latest trends in direct mail. This updated edition presents a unique compilation of insights that are invaluable for marketers and creatives looking to enhance their direct mail campaigns.
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Million Dollar Mailings, Denison Hatch
- Language
- Released
- 1997
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- Title
- Million Dollar Mailings
- Language
- English
- Authors
- Denison Hatch
- Publisher
- Taylor Trade Publishing
- Publisher
- 1997
- Format
- Hardcover
- Pages
- 532
- ISBN13
- 9781566251624
- Category
- Business and Economics
- Description
- The book provides an in-depth exploration of direct mail creative techniques, covering copy strategies, design elements, formats, and offers. It features a comprehensive overview of the subject, enhanced with illustrations, and highlights the latest trends in direct mail. This updated edition presents a unique compilation of insights that are invaluable for marketers and creatives looking to enhance their direct mail campaigns.