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Focusing on the significance of intangible assets, this summary explores how elements like brand reputation, intellectual property, and employee engagement contribute to business success. It emphasizes the need for organizations to recognize and leverage these intangible factors to enhance performance and competitiveness. By providing insights into measuring and managing these assets, the summary offers valuable strategies for leaders seeking to maximize their company's potential in a rapidly changing market.
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Summary: Invisible Advantage, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Invisible Advantage
- Subtitle
- Review and Analysis of Low and Kalafut's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511042496
- Category
- Business and Economics
- Description
- Focusing on the significance of intangible assets, this summary explores how elements like brand reputation, intellectual property, and employee engagement contribute to business success. It emphasizes the need for organizations to recognize and leverage these intangible factors to enhance performance and competitiveness. By providing insights into measuring and managing these assets, the summary offers valuable strategies for leaders seeking to maximize their company's potential in a rapidly changing market.