We have over a million books in stock

Bookbot
The book is currently out of stock

Flock and Flow

Predicting and Managing Change in a Dynamic Marketplace

Authors

208 pages

More about the book

Exploring the evolving landscape of modern consumer behavior, Grant McCracken offers insights into the dynamics of today's marketplace. He analyzes how cultural shifts and technological advancements shape consumer choices and marketing strategies. By examining trends and providing practical implications for businesses, the book serves as a guide for understanding and navigating the complexities of contemporary consumerism. McCracken's expertise illuminates the intersection of culture and commerce, making it essential for marketers and business leaders.

Parameters

ISBN
9780253347596

Categories

Book variant

2006, hardcover

Book purchase

We’ll notify you via email once we track it down.