Perception-based Marketing of Parishes using the example of Catholic Academics and Students

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The Roman Catholic Church in Germany confronts a significant challenge as it navigates a pluralistic and secularized society, leading to a continued decline in membership since the 1970s. This trend is exacerbated by an aging population and increasing church departures, resulting in a shortage of personnel and resources at local and regional parishes. The book explores these issues, highlighting the implications for the church's future and its ability to adapt to changing societal dynamics.