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Threat, risk, and issues assessment with regard to BMW Motorrad Australia

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Focusing on the intersection of offline and online marketing, this essay evaluates key issues within the field of business economics. It provides a comprehensive analysis of marketing strategies, highlighting the effectiveness and challenges of both approaches. The work, graded highly at Griffith University, reflects on the evolving landscape of marketing in the digital age, offering insights that are relevant for both academics and practitioners.

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ISBN
9783640636969
Publisher
GRIN Verlag

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Book variant

2010, paperback

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